Branded???

You see a gorgeous girl at a party. You go up to her and say, "I'm a fantastic dancer."
That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and  pointing at you says, "He's a fantastic dancer."
That's Advertising.

You're at a party and see a gorgeous girl. You get up and straighten your tie,you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm a fantastic dancer."
That's Public Relations.

You're at a party and see a gorgeous girl. She walks up to you and says, "I hear you're a fantastic dancer."
That's Brand Recognition!